Case Study: Hairroin Salon
Janine Jarman founded Hairroin in 2005 as a way to empower radical self-confidence
through cosmetological expertise. Since then, she has grown the business to two locations in New York and Los Angeles, and added a digital salon, Parlour H, to the Hairroin family.
Home to a team of the industry’s most talented and in-demand stylists, Hairroin has become the go-to destination for anyone looking for fashion-forward looks and superior service.
At the helm of that superior service in the LA location is Elvira Gardenas, who sat down with Boulevard to discuss some of the highs and lows Hairroin has faced on their journey
to success.
Read more below:

Related Posts

The Weather Outside is Frightful: Educating Clients on Cold-Weather Hair Damage
Winter can be brutal on your clients’ hair — here’s how to keep them educated on cold-weather care and earn their trust at the same time.
Read Article
Introducing Boulevard Capital: Fair Funding That Lifts the Self-Care Industry
Self-care business funding without the inherent bias, credit checks, and complicated approval processes? It’s possible with Boulevard Capital.
Read Article
4 Top Associations and Communities for Women in Beauty
Whether you have a single chair or an entire enterprise, it’s smart to belong to a salon association.
Read Article
7 Best Practices for Chargeback Prevention to Protect Your Beauty Business
Learn how to prevent chargebacks at your beauty business by writing clear policies, offering reasonable refunds, and spotting signs of fraud.
Read Article
Helping Your Business Stay FTC Compliant With Click-to-Cancel
Wondering how the FTC’s new click-to-cancel rules will affect your self-care business? Here’s what you need to know and how to prepare.
Read ArticleMEDDPICC Framework in Medspa Consultations: A Buyer’s Guide
Boulevard introduces MEDDPICC, an enterprise sales qualification framework for B2B, and explains why medspa owners should understand how it works.
Read Article
How to Start Your Own Aesthetics Business: Guide and Tools
This step-by-step guide shows how to start your own aesthetics business. We’ll cover the best ways to approach planning, compliance, tools, and marketing.
Read Article
7 Super Easy Tips for Hair Salon Advertising
Use these simple steps to ensure your hair salon advertising gets the results you want to build a happy and loyal clientele.
Read Article
Building the Dream Team for Your Self-Care Business: A Step-by-Step Guide
You can’t run a successful self-care business on your own. Here’s how to attract and hire the kind of skilled professionals you want on your dream team.
Read Article