Boulevard + Hello Sugar: A Fast Track to Franchise

Hello Sugar is a premier full-body and Brazilian waxing salon that uses an innovative membership model. Since opening in 2015, the brand has seen immense growth — and it shows no sign of slowing. But it needed a partner who could keep up with the needs of a growing franchise. When the Hello Sugar team tried Boulevard, they knew right away this was the forward-thinking partner they needed to continue expanding with ease.

Related Posts

The 5 Best Spa Advertisement Examples of All Time

A new customer is one good ad away. These examples will teach you how to avoid a muddled message in your spa advertisement.

Read Article

4 Top Associations and Communities for Women in Beauty

Whether you have a single chair or an entire enterprise, it’s smart to belong to a salon association.

Read Article

Aesthetics Marketing: 5 Strategies to Grow Your Business

Optimize your online presence and boost return on ad spend with these tried-and-true aesthetics marketing tips. Learn more inside.

Read Article

Introducing The Boulevard Marketing Suite: Your New Email BFF

Learn more about how the Boulevard Marketing Suite gives appointment-based self-care brands all the tools they need to run effective email marketing campaigns.

Read Article

How a Great Experience Can Be the Key to Winning Over Gift Card Clients

Turn gift card clients at your self-care business into regular visitors by providing top-notch service and keeping the lines of communication open.

Read Article

Boulevard’s Best: The Oft-Overlooked Power of Custom Client Notifications

Personalized confirmations, reminders, and follow-ups keep schedules full, reduce no-shows, and lift revenue, retail sales, and retention—see data and tips.

Read Article

Inclusive Innovation: Elevate Your Self-Care Biz with LGBTQIA+ Inclusivity Tools

Creating an inclusive self-care environment is an ongoing process. Here’s how your technology can help make your salon or spa more LGBT-friendly.

Read Article

The Top 8 Medspa Shows of 2026 You Shouldn’t Miss

Learn about The Medical Spa Show, The Aesthetic Show, and more in our guide to the best medspa shows of 2026.

Read Article

How to Increase Your Skin Care Business Profit Margins

Is the skin care business profitable? With product differentiation, personalization, and automation on your side, you can maximize margins at your medspa.

Read Article

Looking for more industry trends, tips, and insights?